The fact that you’ve found your way here shows that you care about where your money goes, even just a little.
In a world where consumers are bombarded with choices, it’s important to put your dollars into businesses that do their best to create a better world. Money is an currency of energy. So putting your energy in the right places can create a lasting impact in manners far and beyond your imagination.
Here at Madeira Brand, we're not just about the clothes.
"We’re about creating a meaningful change through our clothes for those who want to live a body-positive, confident and authentic life."
But living an authentic life isn’t just about buying (or not buying) that one product, but hundreds (and maybe thousands) of daily choices that add up to make a conscious difference over time.
Let us give you a tour through a few of the choices we made.
Because We Have Only One Earth
My father taught me that if you are using nature's resources, you should be doing something to replenish them. In his words (a very Chinese and metophorical way):
"Money doesn't grow on trees! So if you make money out of them, you'd better put some of it back."
I believe it's our responsibility to protect the environment and do our best to preserve it while maintaining our livelihood. At Madeira Brand, we’re constantly taking steps to improve our environmental processes so we can operate as earth friendly as possible, and in doing so help others to tread a little lighter too.
That's why, unlike fast fashion, we consciously chose to produce in small batches in the San Francisco Bay Area with the motivations to:
- minimize unnecessary waste from over producing
- reduce carbon footprints from shipping across the ocean
While making small production cost us a lot more to manufacture, we believe that it is a small cost we can contribute to protecting this pale blue dot — the one and only planet-earth that we call home.
Because Women's Rights Are Human Rights
My mother (in the picture above) used to work as a sewer in a factory in Macau to make money for her family back in Guang Zhong, China. While I unknowingly learned many industrial sewing related vocabulary and knowledge from her (more on that on our About page
), I've also learned stories about the terrible and unethical ways factory workers were treated. Adding to that, since most sewers on the factory floors are women!
So, it's personal beyond the #whomademyclothes movement.
In San Francisco, most of the women who work on the factory floor came from Southern China, HK, or Macau (my hometown). They speak the same mother tongue as me. It feels like it's my responsibility to make sure that they are treated fairly because my mom was in their position.
By maintaining our production locally within San Francisco and inside the United States, we are able to monitor our factories consistently and act quickly to correct. So making our clothes in the San Francisco Bay Are gives us the accessibility and transparency in the working conditions of the factories we use.
The production team is more than just a factory, it is like a family that support the growth of Madeira Brand.
For more information on the topic of the drawbacks (both to human rights and the environment) of mass garment manufacturing, check out the movie The True Cost
. It's on Netflix.
Because We Care About Our Neighbors
In the age of Amazon Prime when you can virtually get anything with one click, it's easy to forget the small businesses in your very own neighborhood.
Actually, do you even remember the last time you said "Hi" to one of your neighbors? Don't recall? No worry. Make a point to do it next time when you see them.
When businesses who design and manufacture products locally thrive, they create quality jobs for people from all walks of life, and contributing back to the overall economic and social vibrancy of their city.
That is why we are a proud member of SFMade
— a California non-profit that builds and supports a vibrant manufacturing sector in San Francisco, that sustains companies producing locally-made products, encourages entrepreneurship and innovation, and creates employment opportunities for a diverse local workforce.
From our fabrics, factories, to the charities (more on that coming up) and organizations we support, we’re constantly tweaking and taking steps to improve our ethical processes wherever we can manage. Daunting. Yes! But we’re proud to share this journey with you.
"I was initially motivated by the desire to be achieve high as a woman in the business world. But now I’m more motivated by being a good role model to my two little ones (3 yr and 1 yr-old). My hope is to leave them with the world a better place for them and for their children.”
Thank you for reading this far!
Founder and Designer of Madeira Brand