"MADEIRA" has many meanings. It means wood, a great fine wine, a Portuguese island off the Atlantic Ocean. For me, it always means home because it is the name of the street I grew up in Macau, a former Portuguese territory.
About: MADEIRA is a contemporary fashion company with designs exclusively for petite women, founded in 2015 in San Francisco, CA. All products are manufactured in the United States.
Mission: MADEIRA is a brand that embraces inner beauty. It is not how tall you are but how tall you feel that matters. We believe that women do not need to have the height of a model to be beautiful and confident. A great personality is what shines most. Each piece is designed to flatter the height of a petite woman and help you be your best self.
Philosophy: The MADEIRA women are explorers who enjoy a good laugh, gathering with friends and family, and all the good things the world has to offer. We design casual wear that reflect confidence and elegance with refined luxury and subtle details.
About the Founder and Designer
Born and raised in Macau, Stephanie Yeung was spoiled with handmade clothes from her mother. These designs were made out of necessity using scrap fabrics because her family could not always afford new clothes for her. The dress in this picture was one of her mother's creations.
Stephanie moved to the U.S. on her own for college when she was eighteen years old. Before she left for college, her father asked, “What do you want to study when you go to America?” Her immediate answer was fashion design. This idea was quickly shot down and traded for something more financially sound.
She received her Ph.D. in bioengineering from UC Berkeley and has served key commercial and marketing roles in biotech companies. Stephanie was grateful to have these experiences, but felt a void in her career and life as time went by – the ability to create art and serve the community.
She realized that creating fashion was still her passion. Being petite, she has experienced first-hand the difficulty finding clothes that fit her height. With strong moral support from her husband, Stephanie left her corporate world to start her own clothing company adventure in 2014 and Madeira was born.
In 2008-2009, Stephanie showcased some of her designs in various fashion shows and charity events. The following are her selected works.
Project Inform's Evening of Hope Charity Event, 2009
This event was organized by Project Inform, a San Francisco non-profit who is a prominent advocate for people with HIV/AIDS and hepatitis C.
The design was donated to Project Inform for additional fundraising events.
A bubble dress inspired by the reflectivity of solar panels. The circular discs used in the front panel were faulty silicon wafers discarded from a facility that fabricated microelectronics.